Advisory Work

Jan 01, 2023
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I’m an advisor and a board member serving growth-stage startups. My focus is on accelerating profitable growth via:

  • establishing marketing measurement and attribution;

  • growing the product experimentation muscle, especially around growth drivers;

  • improving alignment between product and marketing teams;

  • coaching for product and marketing executives.

Recent engagements:

  • D2C home fitness company. Pricing; helping drive differentiation via product and marketing; product conversion improvements; marketing + product org collaboration; coaching for product and marketing leaders.

  • D2C digital content company. Collaboration between marketing and product - identifying opportunities around martech and measurement. Growth experiment design and prioritization. Org design. Coaching.

  • B2B agriculture tech company. Strategy development to accelerate growth. Interop between marketing/product and marketing/sales. Org design.

  • Financial services marketplace. Strategy development. Growth marketing tactics. Collaboration model with sales; goal measurement framework.

  • D2C beauty e-tailer. Marketing investment framework (LTV, CAC, incrementally), channel investment prioritization. Agency vs in-house evaluation. Coaching for the newly hired head of growth.

  • Physical retailer with a powerful digital footprint. Growth org design to develop a world-class digital acquisition capability. Template for interop between product and marketing. Assessment of potential leaders for the new organization.

  • B2B software marketplace. Strategy development for market expansion. Coaching for commercial org leaders. Marketing ROAS framework.

  • B2C ecommerce company. Evaluation of current org capabilities. Strategy development to accelerate growth. Marketing/finance interop model.

  • Brick-and-mortar health and beauty services company. Digital strategy, growth investment plan, CRM system design for online + offline usage.

Rates

I work on a retainer basis, with a typical engagement costing $10k/month, which includes 10 hours of work per month. I can scale this up or down based on the client’s needs. I do not accept startup equity as advisory compensation.

Get In Touch

If you’d like to get in touch, send me a note at [alex94040 AT gmail DOT com].

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