Hi there! I’m Alex Weinstein, the founder of Vocal and a growth advisor. I help companies that reached product-market fit accelerate their profitable growth. I use a combination of marketing, product development, and digital levers to help my clients. See more about my advisory work here.
As an operator, I’ve last served as the Chief Digital Officer for Hungryroot, from 2021 to 2024, overseeing product management, engineering, data science, and performance marketing disciplines. In my 3-year tenure, we’ve grown revenue from $150M/year to $450M, and EBITDA from -$10M to +$10MM. We achieved this by focusing on customer retention and alignment between marketing (what we promise) and product (what we deliver).
From 2017 to 2021, I’ve been the SVP of Growth at Grubhub, a food delivery juggernaut. My team was responsible for profitably growing the $7B/year-GMV marketplace in a highly competitive industry. According to Forbes, Grubhub was the fastest-growing public tech company for 3 years in a row. With a $300M/year marketing budget, while remaining the only profitable company in this space, we grew the marketplace by over 2x during my tenure, culminating in a $7.3B acquisition by JustEat.
Previously, I served as the Director of Marketing Technologies at eBay, driving billions of dollars in incremental transactions for one of the world’s largest marketplaces using machine learning for marketing and CRM.
In the past, I was the head of product development at a venture-backed marketing tech startup. I co-founded a bootstrapped jobs marketplace startup, led product teams at Microsoft, and wrote code at Symantec. I hold a Computer Science degree from UCLA.
If you’d like to get in touch, send me a note at [alex AT gotvocal DOT com].
