I’m an advisor and a board member serving growth-stage startups. My focus is on accelerating profitable growth via:
establishing marketing measurement and attribution;
growing the product experimentation muscle, especially around growth drivers;
improving alignment between product and marketing teams;
coaching for product and marketing executives.
Recent engagements:
D2C home fitness company. Pricing; helping drive differentiation via product and marketing; product conversion improvements; marketing + product org collaboration; coaching for product and marketing leaders.
D2C digital content company. Collaboration between marketing and product - identifying opportunities around martech and measurement. Growth experiment design and prioritization. Org design. Coaching.
B2B agriculture tech company. Strategy development to accelerate growth. Interop between marketing/product and marketing/sales. Org design.
Financial services marketplace. Strategy development. Growth marketing tactics. Collaboration model with sales; goal measurement framework.
D2C beauty e-tailer. Marketing investment framework (LTV, CAC, incrementally), channel investment prioritization. Agency vs in-house evaluation. Coaching for the newly hired head of growth.
Physical retailer with a powerful digital footprint. Growth org design to develop a world-class digital acquisition capability. Template for interop between product and marketing. Assessment of potential leaders for the new organization.
B2B software marketplace. Strategy development for market expansion. Coaching for commercial org leaders. Marketing ROAS framework.
B2C ecommerce company. Evaluation of current org capabilities. Strategy development to accelerate growth. Marketing/finance interop model.
Brick-and-mortar health and beauty services company. Digital strategy, growth investment plan, CRM system design for online + offline usage.
Rates
I work on a retainer basis, with a typical engagement costing $10k/month, which includes 10 hours of work per month. I can scale this up or down based on the client’s needs. I do not accept startup equity as advisory compensation.
Get In Touch
If you’d like to get in touch, send me a note at [alex AT gotvocal DOT com].