Setting the Right Growth Goals: Breakeven Period and LTV Proxy Metrics
alexweinstein.substack.com
There are two types of companies: single-purchase and “customer lifetime value” (LTV) businesses. Crudely, mattress sellers and gyms. It’s crucial that your marketing investment strategy matches the kind of business you’re in: if you run your LTV businesses as if you’re selling mattresses, you’ll be in serious trouble.
Setting the Right Growth Goals: Breakeven Period and LTV Proxy Metrics
Setting the Right Growth Goals: Breakeven…
Setting the Right Growth Goals: Breakeven Period and LTV Proxy Metrics
There are two types of companies: single-purchase and “customer lifetime value” (LTV) businesses. Crudely, mattress sellers and gyms. It’s crucial that your marketing investment strategy matches the kind of business you’re in: if you run your LTV businesses as if you’re selling mattresses, you’ll be in serious trouble.