Podcast: How Grubhub Uses Culture of Experimentation to Maintain Its Leadership Position
alexweinstein.substack.com
Thanks for having me on your podcast, What’s Next in Commerce! Quotes: “Grubhub is an LTV business. It’s not just about the immediate transaction, it’s about what happens after that transaction. For example, if a consumer ends up converting at a higher rate, and then afterward has a poor experience and doesn’t come back, that actually is terrible, terrible, terrible. Your typical, immediate conversion optimization tool would just look at the first part of this. ‘They converted at a better rate, great, awesome, keep it.’ We had to build tools specifically designed to capture these long-term effects. We typically look at the results of these long-term activities over the context of a month. So we need to see what happens to consumers for a meaningful amount of time to have high confidence that it indeed is net beneficial.”
Podcast: How Grubhub Uses Culture of Experimentation to Maintain Its Leadership Position
Podcast: How Grubhub Uses Culture of…
Podcast: How Grubhub Uses Culture of Experimentation to Maintain Its Leadership Position
Thanks for having me on your podcast, What’s Next in Commerce! Quotes: “Grubhub is an LTV business. It’s not just about the immediate transaction, it’s about what happens after that transaction. For example, if a consumer ends up converting at a higher rate, and then afterward has a poor experience and doesn’t come back, that actually is terrible, terrible, terrible. Your typical, immediate conversion optimization tool would just look at the first part of this. ‘They converted at a better rate, great, awesome, keep it.’ We had to build tools specifically designed to capture these long-term effects. We typically look at the results of these long-term activities over the context of a month. So we need to see what happens to consumers for a meaningful amount of time to have high confidence that it indeed is net beneficial.”