On Pricing, or Why Are Customers Using Your Product?
alexweinstein.substack.com
Inflation is on everyone’s mind. Supply chains are stretched; prices of inputs for most businesses are up by double digits. Many consumer businesses I talk to are in a difficult spot: margins are severely compressed; and yet they’re concerned about making a bad situation worse by raising prices. They’re uncertain about what that’d do to customer retention - and afraid of damaging their brand.
On Pricing, or Why Are Customers Using Your Product?
On Pricing, or Why Are Customers Using Your…
On Pricing, or Why Are Customers Using Your Product?
Inflation is on everyone’s mind. Supply chains are stretched; prices of inputs for most businesses are up by double digits. Many consumer businesses I talk to are in a difficult spot: margins are severely compressed; and yet they’re concerned about making a bad situation worse by raising prices. They’re uncertain about what that’d do to customer retention - and afraid of damaging their brand.