Marketers, Stop Trying To Be The Loudest Voice In The Room
alexweinstein.substack.com
In a timeless 1970s book “Influence,” Robert Cialdini speaks of a hard-wired human behavior that drives a lot of our actions: reciprocity. It’s the principle that makes us want to give something back to someone who’s been kind and helpful to us. There’s an obvious evolutionary explanation: Imagine taking turns standing guard at night for wild animals. You won’t sleep well if you don’t trust that the other guy has your best interest in mind. Those that break the trust are naturally selected against – kicked out of the tribe or eaten.
Marketers, Stop Trying To Be The Loudest Voice In The Room
Marketers, Stop Trying To Be The Loudest…
Marketers, Stop Trying To Be The Loudest Voice In The Room
In a timeless 1970s book “Influence,” Robert Cialdini speaks of a hard-wired human behavior that drives a lot of our actions: reciprocity. It’s the principle that makes us want to give something back to someone who’s been kind and helpful to us. There’s an obvious evolutionary explanation: Imagine taking turns standing guard at night for wild animals. You won’t sleep well if you don’t trust that the other guy has your best interest in mind. Those that break the trust are naturally selected against – kicked out of the tribe or eaten.