Retention Marketing is a key tool in your marketing toolbox that gets existing customers to buy more. And yet, CRM teams are often hamstrung by the lack of technical capabilities, limiting them to ad-hoc, "batch and blast" emails. Let's examine what state of the art CRM looks like - and what technology investment is necessary to get there.
Alex, I am learning a ton of real-world, practical advice reading your content. Even though I've worked and led marketing efforts at large retail enterprises, it's been my exposure to startups and experts like you to realize how much I still have to learn and experience. For example, I've not worked with modern customer engagement platforms or CDPs. I can only imagine the creativity unleashed when running a single test does not require months of negotiations and development by IT.
Alex, I am learning a ton of real-world, practical advice reading your content. Even though I've worked and led marketing efforts at large retail enterprises, it's been my exposure to startups and experts like you to realize how much I still have to learn and experience. For example, I've not worked with modern customer engagement platforms or CDPs. I can only imagine the creativity unleashed when running a single test does not require months of negotiations and development by IT.