Incrementality in Marketing: How to Be Confident in Your ROI (video)
alexweinstein.substack.com
I spoke at the MAU 2019 conference in Las Vegas, discussing the topics of measurement and incrementality. How can you confidently tell whether the money you’re spending on marketing is bringing incremental customers or orders – those that wouldn’t have come anyway, without all your marketing hoopla?
Incrementality in Marketing: How to Be Confident in Your ROI (video)
Incrementality in Marketing: How to Be…
Incrementality in Marketing: How to Be Confident in Your ROI (video)
I spoke at the MAU 2019 conference in Las Vegas, discussing the topics of measurement and incrementality. How can you confidently tell whether the money you’re spending on marketing is bringing incremental customers or orders – those that wouldn’t have come anyway, without all your marketing hoopla?