Getting a Return from Awareness Marketing, or Measuring the Immeasurable
alexweinstein.substack.com
An engineer by training, I’ve always been attracted to problem spaces that offer a feedback loop. Did something right? Observe a metric go up. Want to know which approach your customers like better? Run an A/B test, look at the numbers, clearly see the best path forward. You can make a lot of product and business decisions this way.
Getting a Return from Awareness Marketing, or Measuring the Immeasurable
Getting a Return from Awareness Marketing, or…
Getting a Return from Awareness Marketing, or Measuring the Immeasurable
An engineer by training, I’ve always been attracted to problem spaces that offer a feedback loop. Did something right? Observe a metric go up. Want to know which approach your customers like better? Run an A/B test, look at the numbers, clearly see the best path forward. You can make a lot of product and business decisions this way.