Best practices seem clear. In a purchase funnel for an e-commerce app, reduce friction as much as possible. Learn from Amazon’s one-click buy! Reduce the time the user spends on your site before they put in their credit card. Every click your site requires is an opportunity to lose a customer.
Adding Friction to Drive More Sales
Adding Friction to Drive More Sales
Adding Friction to Drive More Sales
Best practices seem clear. In a purchase funnel for an e-commerce app, reduce friction as much as possible. Learn from Amazon’s one-click buy! Reduce the time the user spends on your site before they put in their credit card. Every click your site requires is an opportunity to lose a customer.