You’ve certainly heard about the phenomenon called The Paradox of Choice. If you haven’t read the book, I welcome you to take a look at a 20-minute TED talk on the subject. Cliff notes version: you’d think that having choices makes you happier. And wrong you are. If the choice is made for you, if you have fewer options, you in the end will be happier with the result. Choice messes with your head, making you THINK that the process of choosing is liberating, while in reality, it plain sucks. Why? Because of the What-If thinking that poisons the brain after the decision is made (here’s one more
Cut Down Those Choices
Cut Down Those Choices
Cut Down Those Choices
You’ve certainly heard about the phenomenon called The Paradox of Choice. If you haven’t read the book, I welcome you to take a look at a 20-minute TED talk on the subject. Cliff notes version: you’d think that having choices makes you happier. And wrong you are. If the choice is made for you, if you have fewer options, you in the end will be happier with the result. Choice messes with your head, making you THINK that the process of choosing is liberating, while in reality, it plain sucks. Why? Because of the What-If thinking that poisons the brain after the decision is made (here’s one more