CRM and Personalization: Email Tech Is Now Ad Tech
alexweinstein.substack.com
eBay has come a long way in our CRM and email marketing in the past two years. Personalization is a relatively easy task when you’re dealing with just one region and one vertical and a hundred thousand customers. With 167M active buyers across the globe, eBay’s journey to help each of our buyers find their version of perfect was quite complex.
CRM and Personalization: Email Tech Is Now Ad Tech
CRM and Personalization: Email Tech Is Now Ad…
CRM and Personalization: Email Tech Is Now Ad Tech
eBay has come a long way in our CRM and email marketing in the past two years. Personalization is a relatively easy task when you’re dealing with just one region and one vertical and a hundred thousand customers. With 167M active buyers across the globe, eBay’s journey to help each of our buyers find their version of perfect was quite complex.