Podcast: Why AI-powered personalization matters, according to Hungryroot
Online grocery expanded at 4% in Q3, while Hungryroot grew 45% year-over-year. Since launching in 2015, the personalized online grocery service has since seen great success via leaning into AI-powered personalization. I sat down with Supermarket News to talk about all the factors that enable it. In this episode, you’ll find out:
What AI-powered personalization looks like, and why “feedback-focused” approaches to personalization that can create a profoundly better consumer experience
How Hungryroot sees itself in synergy with traditional grocery
What learnings grocery players can take from Hungryroot’s model
